Canada ranked top nation for immigration and investment

Shelby Thevenot
Published: November 28, 2019

People from around the globe have deemed the Canadian brand one of the best in the world.

This year Canada ranked third out of 50 countries on the Anholt-Ipsos Nation Brands Index, up from fifth place overall in 2018. Only France and top-ranked Germany scored higher than Canada.

The rankings were based on 20,035 online interviews conducted with adults over the age of 18 in 20 countries.

Canada placed first in three of the six individual categories that were used to rank the 50 countries — immigration and investment, people and governance. It was also the only nation in the top five that improved its standing in governance, culture, and tourism.

This is the second year in a row that Canada ranked first for immigration and investment, which considers a country's power to attract people to live, work or study as well as perceptions of its quality of life and business environment.

The immigration and investment score is based on five “composite attributes” — work and live, quality of life, educational qualifications, invest in business, and equality in society.

A spokesperson for lead researcher, Vadim Volos, elaborated on the findings in an email statement to CIC News. Volos himself not available to comment directly on the findings.

“The Immigration and Investment Index evaluates a country’s power to attract talent and capital,” the statement read. “It is measured not only by whether people would consider studying, working, or living in that country, but also by perceptions of the country’s economic prosperity, equality of opportunity, and ultimately whether it is perceived to be a place with a high quality of life.”

Participants in the research were also asked to give the 50 countries “personality traits.”

Canada was considered friendly by 39 per cent of correspondents, trustworthy by 30 per cent, happy by 29 per cent, and generous by 19 per cent.

“A Nation Brand (or a reputation) is not built overnight,” the statement from Volos’ research team said.

“Seldom does a nation earn a ranking within the top five on the overall [National Brand Index] without consistency in its image.”

Find out if you are eligible for any Canadian immigration programs

© 2019 CIC News All Rights Reserved

Share this article
Share your voice
Did you find this article helpful?
Thank you for your feedback.
Subscribe to our newsletter
Did you find this article helpful?
Please provide a response
Thank you for your helpful feedback
Please contact us if you would like to share additional feedback, have a question, or would like Canadian immigration assistance.
  • Do you need Canadian immigration assistance? Contact the Contact Cohen Immigration Law firm by completing our form
  • Send us your feedback or your non-legal assistance questions by emailing us at media@canadavisa.com
Related articles
Immigration Minister declares intention to have more in-Canada immigration draws
A woman in a field, with a Canadian flag wrapped around them.
Where do most South Asians live in Canada?
A South Asian family in their living room
Study: Fewer recent immigrants are seeking Canadian citizenship
Young family with children having fun in nature on a picnic
Why fewer French speakers in Canada may help your immigration chances
A woman stands in front of a whiteboard with French verbs written on them.
Top Stories
Can I travel outside of Canada as a temporary resident?
Ontario announces distribution of allocation for international study permits in 2024
Canada to introduce a Renters Bill of Rights
Join our free newsletter. Get Canada's top immigration stories delivered to your inbox.
Subscribe
More in Canada
Can I travel outside of Canada as a temporary resident?
male traveler taking selfie portrait on the hill with mount assiniboine in national park at BC, Canada
Canada to introduce a Renters Bill of Rights
Clearing up three common misconceptions about immigrating to Canada
Debunking common myths about immigrating to Canada.
IRCC issues ITAs to Express Entry candidates in second draw this week
IRCC has held another round of invitations for Express Entry candidates
Link copied to clipboard